Thursday, January 19, 2012

Thoughts on Modern Eating


I'm walking the aisle of a major bookstore, searching for answers on my new modern cuisine. With what must be hundreds of thousands of books, my eye seems to beeline.! " Be What You Are", the book title says. Be What You Are,! I say to myself. I did not know I was in the self help section, but why not? I need help. I need answers.

I skim the book and speed through the tests. What am I? Right now what I am is developing a modern way to eat, to enjoy cooking and understand how the right food for each of us makes a huge difference biologically without calling out food and medicine or reactive food. Sure, this may not be for mainstream guy on the street at this time. But who knows, maybe it is, maybe it will be. It combines my interest in science, my background as a chef, my love for fitness, the body and a lifestyle of low impact, plant based food with a modern approach.

I see the kitchen design magazines on shelves. Close by are groupings of food as entertainment, food as health and wellness. food as living, food as social, food as cultural, food as travel, food for growing and food for showing. Weight watchers, weight losers, weight gainers, Food, Food, Food. Food is everywhere and oddly enough, right around the corner are more magazines that are reactions on food: food for diabetes, gluten free food, cancer and heart disease food, homeopathic food and EAT Right Food, I guess to responding to so many eating wrong food. The list of those magazines wraps itself nicely into magazines on pharmaceuticals and cosmetics using isolated food nutrients in suppliment and cosmetic ways. It is all about food and food extensions. Food as Entertaining runs that full monty extending reversal reality from wrongful eating to Food as Medicine. But still, I cannot find my food magazine nitche yet. What am I? What is my cuisine?

I am looking for a way to recipe ideas that start with ingredients paired to the body, true biology based eating matching me and food. I want to have fun and food and science every day. I want cell matching, digitally presented reasoning behind what I eat and enjoy with fresh forward thinking thoughts. I want a personal teaching cuisine. So, What am I? Suddenly I am a developer of a new modern food style: plant based, low impact, body smart, Vegetable Alchemy, cell smart. I want you to be interested. Start building your link to recipes of a purposeful modern cuisine, fresh flavorful, fun blended with a nod to your biology whenever we eat. This mole below is great for your insides! What does that mean? More on that when I figure out how to tell you in a way that is upbeat without the medicinal flavor of Food as Medicine. Give me feedback or just be patient. We will get there. We cannot do this overnight. Use with pastas, vegetables. seared tofu, seitan, pork and chicken. This is Who I am, my human biology driven teaching cuisine.

The Purpose of Pumpkin Seed Green Mole
Ingredients
1 cup pumpkin seeds, hulled, lightly toasted
1 teaspoon ground cumin
1 teaspoon oregano leaf, crushed
1/4 teaspoon dried thyme
6 red chiles, seeded
1 cup chopped onions
2 cloves garlic
2 romaine lettuce leaves
1/2 cup cilantro, fresh, stems and leaves
2 cups vegetable stock or chicken
sea salt

Method
Place first four ingredients into a spice grinder. Crush and place into a food processor. Add all ingredients, blend. Store refrigerated. Use hot as a sauce or cold as a spread.

Wednesday, January 18, 2012

Please Sir, Can I Have Some More?


A weekend full of sports and workout. Super Sunday approaches. Winters in Chi-town get exciting on the tube as channels compete for viewing tennis, basketball, snowboarding, soccer and golf. I watch and think more and more about ideas on how to grow out Vegetable Alchemy changing the world for low impact living. As sports commercials tout burgers, pork and chicken, I settle into examining my stash of home-styled new misos and start chopping away. Quick Winter Vegetable Soup takes shape. What miso will it be? barley, chickpea, brown rice, white bean or red? Miso, miso on the wall.....barley gets the call.

A friend sends a note on f/b....' Check it out.... from a diary of sayings from Albert Einstein! ' " I have no special talent. I am only passionately curious." Well, so am I right now, about Miso and how great it is in a low impact world. Planet Minded, Body Smart. I find it 'curious' that with decades of food and beverage experiences, cooking in all types of cuisine, all over the world, now after all that background, I just feel more comfortable moving my lifestyle to plant based and low impact, sports to food and living. As for those of you reading, grab a beer and check it out. Call a friend over as this easily makes two hefty bowls. Knife practice makes perfect. Vary the veggies as you like. It's fun filled cheap!

Miso and Vegetable Soup, spoons of savory satifaction.

Ingredients
2 tablespoons olive oil
1 cup onion, chopped 1/2 dice
1 cup celery, chopped into 1/2 inch dice
1 cup Idaho potato, peeled, cut into 1/2 dice
1/2 cup green pepper, seeded, cut into 1/2 inch dice
1 cup kale, stems intact, washed and cut into thin strips
2 cloves, garlic, chopped fine
2 tablespoons barley miso
1 cup firm tofu, cut into 1/2 inch dice
2 quarts vegetable stock, divided
1/2 cup cilantro, coarsely chopped
1 teaspoon oregano leaf
1/2 teas red pepper flakes
sea salt and fresh pepper to taste

Method
Heat a three quart wok or stock pot. Add the olive oil. Stir in the vegetables up to and including the garlic. Cook over medium heat until the kale starts to wilt. Stir 1/4 cup of the vegetable stock with the miso. Add the remaining stock to the vegetables and bring to light boil. Cook about 3-4 minutes until the potatoes are soft. Stir in the tofu, cilantro, oregano, red pepper flakes and season lightly. Simmer one minute. Stir in the barley miso mixture. Simmer one minute and enjoy!

Monday, December 26, 2011

RA TA Toooo Eeee


Ratatoutille

Ra Ta Toooo EEEe! Flexibile and versatility, this dish ups the cooking ante with a way to learn and use knife skills as you test your flavor buds on a colorful recipe wrapped as a burrito filling, roll in crepes or omelettes, made as a side, a snack, an entree, lunch or dinner . Just don't forget it on the midnight run to the fridg!

When I set out to write this blog this morning I was psyched about returning to yesterday, making this dish inspiring about cooking and fun. As I multi-tasked between computer screens, reading the news and piles of magazine articles, I typed away rhapsodically about the French country side and my experiences cooking. Suddenly I became aggravated with what I was seeing. The harmony took a different direction to annoying dissonance.

The last decade plus has seen Americans and many parts of the world exchange cooking for other ways to occupy that time. To some with agendas on selling marked down versions of cooking backed by worthless products, they accuse cooking and decent fresh food enthusiasts of becoming 'elitist!'Beware the hidden agendas! I am the first to understand if one does not like to cook, but remember others do. To each his fair choice. Often music, travel, the web, workouts, family or business needs supplant our interests, especially if you approach cooking with glum or as a meaningless task. Realize though that today with terrific information, cooking can offer an awareness of how the correct food can make you and your body a living ball of great health. When you do not cook you lose that connection. Turn it over to manufacturers, marketers and restaurants without personal knowledge of how to make choices that keep you in great shape and you might as well set aside a whole lot more of your harder earned money to piss away soon on paid calls to 'Consult your practioner' when you order!

Vegetable Alchemy holds a way of eating that says: long life, even weight, feeling great. It's obvious the day has only 24 hours with loads of demands that take us from a kitchen designed five hundred hears ago, with recipes scribed when life was far, far more simple. But I can see in this conundrum an opportunity I will soon share, whether you cook or not. For many of us, low impact, smart food offers the finest way to live fantastically, enjoyably, reasonably regardless if economies come or go. Think of knowledge earned as savings invested, your annuity to healthy living.

Part of that is Ratatoutille, a playful, plate of great tasty health. While this is one example of many versions on the web, if you're not into cooking, why do it? Call a spot where get a quart size of this wonder dish and enjoy eating in or for portable fun!

Ingredients
1/4 cup olive oil, plus more as needed
1 1/2 cups small diced yellow onion
1 teaspoon minced garlic
2 cups medium diced eggplant, skin on
1/2 teaspoon fresh thyme leaves
1 cup diced green bell peppers
1 cup diced red bell peppers
1 cup diced zucchini squash
1 cup diced yellow squash
1 1/2 cups peeled, seeded and chopped tomatoes
1 tablespoon thinly sliced fresh basil leaves
1 tablespoon chopped fresh parsley leaves
Salt and freshly ground black pepper

Method
Set a large 12-inch saute pan over medium heat and add a tablespoon of olive oil. Once hot, toss the onions and garlic in the pan. Cook, stirring occasionally, until they are wilted and lightly caramelized, about 5 to 7 minutes. Remove to a large bowl. Repeat warming the pan and adding a little oil for each of the vegetables in the ingredient list, cooking each individually and adding to the bowl. When you have finished with the squash, repeat with a litte olive oil, add the tomatoes, then basil, parsley, and salt and pepper, to taste. Cook for a final 5 minutes. Return all the vegetables from the bowl to warm together with the tomato mix and serve either hot or at room temperature. Cooking the vegetables individually helps retain the freshness which will be evident in your first to last mouthful!

Sunday, December 25, 2011

Low Impact Living


Today is Christmas and with only a week away to the New Year, it's a perfect time to step back and think about how to make Vegetable Alchemy, Oscar and my interest in plant based living a business in 2012. In 2011 I aligned my interest with Oscar, a parrot image I love who to me represents ecologically and body smart food. The last month I took this image to the marketplace, asking people around me if they understood why I loved the graphic icon. Many said, they did, but there was a disconnect with a parrot as their mascot. While they thought him fun and he drew their attention, I needed to give him a tag until the image conjured by his presence is clear in the minds of those who follow the brand, just as other icons make a statement. Wise thoughts and very well appreciated.

Yesterday, one man in particular, a successful businessman with global ties, loved Oscar in his hat, but was forth coming suggesting that I morph my interests into a movement called, 'low impact living.' http://www.lowimpact.org/ He understood my focus for a better quality of life with plant based food. He had already experienced many of the terrific tasting dishes that were designed for today's eating which I have been showcasing on the blog and in demonstrations as well as in restaurants. He loved the idea of a less costly home kitchen and eating with quick, smartly organized redesigned casual recipes for a modern age regardless of less demand for home cooking at present. His point was to reach out with Oscar and the idea of 'low impact living' for the body and the planet as a daily way of life. Point well taken. Low impact living becomes part of our mantra for a quality of life in earth sustainable ways. Until we meet again......Merry Christmas to all!

Friday, December 23, 2011

Focusing on my Marketplace

Setting out to turn Vegetable Alchemy into a commercial venture the first most obvious path seems to be a restaurant. But then, sometimes when I see the amount of new spots on the streets I wonder, does the world really need another restaurant, even if it is plant base, but not plant only. For the time spent, could I not find some other way of reaching a much broader group of people? Facts, I needed facts on the market in order to define a space I could succeed. I confirmed with my planet smart mascot, Oscar who immediately checked for current details from great sources like The Hartman Group:

1) there is a changing food culture with mass scale meal fragmentation;

2) almost 44% of adults eat alone;

3) we have become a 'snack' culture;

4) whimsy and immediate delivery is critical: turn the retail experience on its head;

5) the Modern family is here: intertergenerational, non-traditional, single parent, unmarried, multi-ethnic, in spite of what marketers say;

6) healthier means having a better quality of life, and fun with it;

7) food culture: way beyond personal preference: value, ideas, practices, ingredients,
preparations, tools and techniques, players;

8) nutrition education move over: show help in daily life inspiring food and cooking;

9) traditional daypart meals are surpassed by 150 additionally cateloged eating occasions;

10) regardless of claim by innovator's it is today the victim of today's marketing mix for money.

Information is only as good as one reads it. I see Time Magazine in front of me: ;What to Eat Now' on a November cover. I skim an article in Town and Country on The Quantum Kitchen which I know. I love both but to me what is important is to address the food chain, the outdate production and product and to the guy on the street, the one who is in for a surprise if we do not adapt. And while I admire a recent spot on TED:

I think the idea that someone in an apartment with kids or solo will have the space and the inclination to have a vegetable garden may be a bit out of synche with the reality of the design, although admirable. Glossy press is fun and informative, but what we need is a new system. Disruptive keeps coming to mind but before I say more, Vegetable Alchemy has to dig deeper for a way to significantly alter daily eating to the betterment of people and planet. It is clear the body needs fresh food, mostly plants. Like Holmes did to Watson, I sent Oscar in his best duds back back to find insights and numbers while I work on the new biology of the kitchen. Until then......

Nothing Says Vegetable Alchemy More than a GREAT Burger



I am looking for a way to bring my views on plant based eating to market as a commercial venture. In addition to background in restaurants and hotels, I am very familiar with food production, manufacturing, teaching, and media. I consult for small to enormous companies. I found myself in a dream last night doing an ideation on Vegetable Alchemy! How about that! I kept asking a circle of people, what do they think about a plant based diet, looking at them for comments. Almost ALL said they did not get it; that they liked how they ate now; that other people will take care of the planet; that even if we are going to 8 billion people there are those paid to figure it out; that they do not want to cook. Most said it was not worth adding more vegetables or a plant based lifestyle to their day when other foods were cheaper. Clearly to me this is very short sided, especially not taking into account the health care costs later in life from a damage eating model.

In the dream I kept asking more questions but slowly one by one, half of them left! Half, not bad. All I can keep thinking now is how to turn this love for plant based eating into an economic opportunity and a platform to attract others to follow. The platform means educating people on eating, and helping them to rethink for many reasons. When in doubt, ask true friends for opinion. One returned my thoughts with and email saying, "Too many people in the present system benefit from the way food and cooking are now addressed. They have no motivation to change. But it doesn't mean it won't happen. If you start reframing our thinking under a new basic premise, that a plant based diet is best, we have so much to gain just as other industries have reframe consumer thinking from communications and clothing to architecture and social media."

Present ways are causing many health challenges. Present ways have a food chain and production seeded with environmental issues that many are shading. We live under a false pattern. We have to change that pattern. In a world of 1 or 2 billion people missing evidence was not as apparent as it is now becoming at 7 billion and growing. Economic Opportunity is there and I know I can find it. For now, back to putting on the thinking cap while I make a little dinner for friends. I give you one of my favorite's burgers from Vegetable Alchemy, in honor of a great place to start!

Farm Styled Wild Rice Burgers
Ingredients
1 medium onion, cut into fine dice
4 tablespoon olive oil, divided
3 tablespoons parsley, freshly chopped
2 tablespoons rosemary, freshly chopped
2 tablespoons sage, freshly chopped
2 cloves garlic, chopped fine
1/2 teaspoon chili powder
1 cup wild rice, cooked
1 cup brown rice, cooked
2 acorn squash, peeled, diced into 1/2 inch cubes, steamed
2 medium eggs
2 tablespoons yogurt
1 teaspoon sea salt
fresh ground white pepper to taste
1/4 cup fine bread crumbs, or as needed

6 pieces of boston or iceburg lettuce
6 slices of ripe or oven dried tomato
1 jalapeno, sliced into thin pieces
6 (2 oz.) slices of pepper jack cheese
6 sesame or other favorite burger bun

Method
Heat 2 tablespoons of the oil in a 10 inch saute pan. Add the onion and cook until soft. Add the parsley, rosemary, sage and garlic. Cook on medium-low heat for about 5 minutes. Turn off heat and cool. Mash half the acorn squash in a 2 quart bowl with the back of a spoon. Add the rice, the cubed squash and the chili powder. Stir. Whisk the eggs with the yogurt and add to the bowl. Add just enough bread crumbs to make the mixture workable. Wet your hands with water and form the mixture into patties. If the mixture is still too sticky, you can add a little more breadcrumb..

Heat the remaining 2 tablespoons of oil in a medium skillet. Cook the patties for 3 to 5 minutes on each side, or until they start to brown. Serve on toasted buns garnishing with any or all on the list.


Tuesday, December 13, 2011

The Vegetable Alchemist

There are three simple reasons that the world needs The Vegetable Alchemist.

1) Because The Vegetable Alchemist and Vegetable Alchemy represent more than just recipes that are plant based but not plant only. They are organized as a lifestyle in today's smart living that has a much lighter burden on the planet as a whole. Modern science and super wonderful easy flavors are the center of Vegetable Alchemy, ecologically minded for the effect ingredients have on the planet with a clear eye on cost from start to finish, farm to table refined and expanded. The purpose of The Vegetable Alchemist is to teach a new way of modern eating from home kitchens to retail, fast food to fine dining. It takes into account ALL the fantastic information we can integrate now in a world growing past 7 billion;

2) Far increasing numbers are showing that Sports, Fashion, and Everyday Consumers are finally paying attention to smart honest research. We have known for decades that the effects of eating a plant based diet clearly are supported in healthy looks, terrific body, wellness, longevity, and for sure, the pocket book! The Vegetable Alchemist responds by bringing this uber appeal style and lifestyle to a broad based audience;

3) The Modern Kitchen is way behind the times. For centuries, across the globe historic recipes have dictated equipment, kitchenwares, high overhead, lengthy cooking and classical preparations now outdated. History defines them by the country of origin in cuisine. Those consumption driven kitchen's might be great for those recipes but hundreds of years later, today, they result in unnecessary overhead and ecological CHAOS, a true kitchen CONUNDRUM with nothing confidential about it! Most often recipes have NOTHING to do with modern research demonstrating the body's need for more proactive foods rooted in a whole new world of cooking, facts. The last 50 years a routine American kitchen has grown in too many complicated ways. It has been novel but now cluttered rom the effects of trying to sell hundreds of ingredients and thousands of pots and pans. It is time for a change. Everyday meals are not rooted in good health but in marketing. Time to fill your thoughts, your kitchen, your purpose with the VOGUE of The Vegetable Alchemist, practical, fun, real and in the spirit and of a new ecologically minded culture.

Next: the emerging kitchen design for The Vegetable Alchemist.