Wednesday, September 22, 2010

The New Norm


Love the term, The New Norm. Not often do I get a chance to use it. When it starts a 'new norm' needs followers. So I know in order to grow this norm, I should remind you of what Vegetable Alchemy is all about. How did I come up with the idea.? What are the design notes? Try to remember this.

For many years I have been cooking food, visiting and working in other countries with food and at many levels of the food chain: farm to table, manufacturing to retail, earth, sea, land and sky. I hit this idea that if a certain food made me feel light and kept my body science even and healthy, then I needed to investigate. I did. Vegetables, herbs and spices really moved on my food design board from garnish to center of plate recipes.

Am I a vegan, a vegetarian, a Chef non- loving of meat, fish, poultry or proteins other than vegetable? NO! No, I am not. I am saying that I found out more about what makes me feel so great, want to work out, do pilates, swim, bike, ride, jump horses, skate and run no matter the season.

The road to Vegetable Alchemy became clear. It took its path came from my hobby, architecture and design. Reading Form, Function and Design, a favorite of Jacques Grillo, the author, squared my thoughts. As an enthusiast for those design ideas shared, I found my recipes shifting in ingredients do new principles and discoveries in food and lifestyle. The recipes are now based on the end user first. I see it like this.

The form (end user) = my body; the function = my lifestyle today, far different than generations beforehand; the design = a chef's need for health, wellness and longevity.

And so Vegetable Alchemy was born. Coupled with dishes centered in Vegetable Alchemy, I add other proteins as key to garnish and flavor so a new recipe style, a better recipe style is born. Weekly dishes are coming. Safe and secure are why we love to eat, umami (that fifth sense in taste) satiation (that feeling of eating to just full) and the best of course, deliciousness. Try them. You will become a friend. We love our friends, we love the followers, we grow from fans. Join us! Vegetable Alchemy is 'the new norm.'