There are three simple reasons that the world needs The Vegetable Alchemist.
1) Because The Vegetable Alchemist and Vegetable Alchemy represent more than just recipes that are plant based but not plant only. They are organized as a lifestyle in today's smart living that has a much lighter burden on the planet as a whole. Modern science and super wonderful easy flavors are the center of Vegetable Alchemy, ecologically minded for the effect ingredients have on the planet with a clear eye on cost from start to finish, farm to table refined and expanded. The purpose of The Vegetable Alchemist is to teach a new way of modern eating from home kitchens to retail, fast food to fine dining. It takes into account ALL the fantastic information we can integrate now in a world growing past 7 billion;
2) Far increasing numbers are showing that Sports, Fashion, and Everyday Consumers are finally paying attention to smart honest research. We have known for decades that the effects of eating a plant based diet clearly are supported in healthy looks, terrific body, wellness, longevity, and for sure, the pocket book! The Vegetable Alchemist responds by bringing this uber appeal style and lifestyle to a broad based audience;
3) The Modern Kitchen is way behind the times. For centuries, across the globe historic recipes have dictated equipment, kitchenwares, high overhead, lengthy cooking and classical preparations now outdated. History defines them by the country of origin in cuisine. Those consumption driven kitchen's might be great for those recipes but hundreds of years later, today, they result in unnecessary overhead and ecological CHAOS, a true kitchen CONUNDRUM with nothing confidential about it! Most often recipes have NOTHING to do with modern research demonstrating the body's need for more proactive foods rooted in a whole new world of cooking, facts. The last 50 years a routine American kitchen has grown in too many complicated ways. It has been novel but now cluttered rom the effects of trying to sell hundreds of ingredients and thousands of pots and pans. It is time for a change. Everyday meals are not rooted in good health but in marketing. Time to fill your thoughts, your kitchen, your purpose with the VOGUE of The Vegetable Alchemist, practical, fun, real and in the spirit and of a new ecologically minded culture.
Next: the emerging kitchen design for The Vegetable Alchemist.